Xperience Associates

Define + Measure + Re-imagine
your customer experience

How we help

We help you to create CX solutions that turn customers into advocates and grow your business.

For over 15 years we’ve worked with global brands and smaller companies in many sectors.

Some of the ways we can help include:

Strategy Development

Customer Journey Mapping

Measurement + Insight

Drive CX Improvements

CX Training

CX Coach + Mentor


When your business and customer experience strategy align, you have the foundation to grow.

First, we listen to understand your business starting with your purpose, cultural values and explore how seamlessly your CX aspirations align. Together we then co-create a CX roadmap to help you to operationalise how you define, measure and improve your customer experience.

CustomerJourney Mapping

Stand in your customers’ shoes, to visualise what customers experience.

Customer journey mapping is a must for any customer experience initiative. Particularly at the outset, to create a shared understanding of your “as-is” customer journey. Journey maps also help to pinpoint where and when to measure the many physical and digital interactions. Together, we explore the lifecycle stages, touchpoints, pain points & the moments of truth across your end-to-end brand experience.

Measurement +

Measure what your customers experience and use the insights to improve and differentiate.

It’s important to keep pace with how customers feel about their experiences with your brand.
We help you to measure how customers feel and identify the drivers of customer advocacy. These insights will enable your stakeholders to prioritise where to focus and make improvements to your brand experience.

Drive CX

Customer insights are a catalyst to drive improvements.

Capturing customer feedback without action is a missed opportunity. We can help you to establish an effective governance process and bring together stakeholders from across your business to drive continuous improvement. Check out some of our case studies.


Equip your people with the CX skills and knowledge needed, to deliver a memorable customer experience.

Everyone can benefit from learning new ways to think about customers experience and apply new disciplines. We’ve grown our wealth of knowledge by delivering successful CX programmes in over 30 countries. For some clients we’ve provided CX-as-a-Service, training teams in essential CX techniques. Check out some of our case studies.

CX Coach +

Supporting you and your teams, in your CX roles.

The idea to mentor CX practitioners came from our clients who love what we’ve helped them to accomplish. Let’s face it, a new role can feel challenging, particularly at the outset or further down your CX journey when taking on a new aspect of CX transformation. We can provide CX-as-a-Service, to mentor business leaders and CX practitioners to succeed faster.

Here to help, at every step

We aim to become an extension of your team and as a trusted partner support you at every step of your CX journey. 

Whether you are just getting started or seeking new perspectives about enhancing what you already have, we’d love to connect with you. 

To contact us only takes a minute, just send a note to hello@xperience-associates.com or give us a call 0800043431.